For many of us, our day doesn’t start until we have had a cup of coffee.
As such, it is no surprise that a long queue formed when a new coffee cart opened at the MSF building lobby on Tuesday (4 Oct) morning. But do not be distracted by the typical caffeinated concoctions Bettr Barista offers—it is no ordinary coffee establishment.
In 2011, Ms Pamela Chng left her job at the web consultancy firm she’d set up, and co-founded Bettr Barista to train marginalised women and youths-at-risk for the specialty coffee industry. Today, her efforts have resulted in a full-fledged social enterprise that uses coffee as a vehicle to change lives.
“We want our beneficiaries to be work-ready, to get jobs in the F&B sector, to get themselves out of the challenging situations that they are in and become financially independent,” Ms Chng said.
To date, 50 students have graduated from their barista program and she hopes to reach out to more potential students by collaborating with social service organisations.
Besides training the students to be career-ready, Ms Chng and her team seeks to empower them emotionally as well. The trainees, who range from their teens to women in their 50s, come from disadvantaged backgrounds and face many personal obstacles, from having low self-esteem to financial difficulties. As such, the training program is designed to be multi-dimensional, and includes physical training, as well as life and emotional management, on top of the students’ barista training.
Since its inception, Bettr Barista has received many accolades. It was certified by international non-profit organisation B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Bettr Barista is also the first recipient of the Arthur Guinness fund in Singapore, which supports social enterprises that are dedicated to discovering innovative solutions to address social problems.
Also, part of Bettr Barista’s revenue goes to Income Orange Aid, a program that helps ITE and polytechnic students from low-income families to fund their tertiary education. Buying coffee can make a difference in the lives of needy individuals, so why stop at only one cup?
Bettr Barista is located at level 1 of the MSF building and is open from 8.30am-6pm on weekdays, except Thursdays.